๐ง๐ต๐ฒ ๐๐ฟ๐๐๐ฎ๐น ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ๐ ๐ถ๐ป ๐น๐ฒ๐ฎ๐ฑ ๐ป๐๐ฟ๐๐๐ฟ๐ถ๐ป๐ด.
โ๏ธThe number of touchpoints required for a prospect to convert is not the same for everyone in the same industry.
โ๏ธNo fixed or universal number of touchpoints guarantees a conversion, as each B2B sales process is unique.
–๐๐ค๐ฌ๐๐ซ๐๐ง–
According to the Demand Gen Report’s 2019 B2B Buyer’s Survey, on average, B2B buyers engage with 13 content pieces and interact with sales representatives at least eight times before making a purchase decision.
๐ง๐ต๐ฒ ๐๐ฟ๐๐๐ฎ๐น ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ๐ ๐ถ๐ป ๐น๐ฒ๐ฎ๐ฑ ๐ป๐๐ฟ๐๐๐ฟ๐ถ๐ป๐ด ๐๐ผ ๐ฎ๐๐ผ๐ถ๐ฑ:
๐Stop getting obsessed with MQLs.
๐Don’t pitch all your value propositions in one email itself.
๐Don’t pitch on every email you send.
๐Never assume the lead will buy from you whenever they download content from your website.
๐๐ป๐๐๐ฒ๐ฎ๐ฑ:
๐Use their website behavior data, technographic data, and more before fully qualifying them for SQL.
๐Personalize your follow-ups each time. Understand their intent before following up on the content they downloaded.
๐Keep nurturing the lead on multiple touchpoints across channels.
What mistake are you currently avoiding in your lead nurturing campaigns?
