Brutal Mistakes in Lead Nurturing : How to go about fixing them!
✔️The number of touchpoints required for a prospect to convert is not the same for everyone in the same industry.
✔️No fixed or universal number of touchpoints guarantees a conversion, as each B2B sales process is unique.
–𝙃𝙤𝙬𝙚𝙫𝙚𝙧–
According to the Demand Gen Report’s 2019 B2B Buyer’s Survey, on average, B2B buyers engage with 13 content pieces and interact with sales representatives at least eight times before making a purchase decision. Read our piece on Account Based Marketing to delve into this further!
Brutal Mistakes in Lead Nurturing to avoid:
👉Stop getting obsessed with MQLs.
👉Don’t pitch all your value propositions in one email itself.
👉Don’t pitch on every email you send.
👉Never assume the lead will buy from you whenever they download content from your website.
𝗜𝗻𝘀𝘁𝗲𝗮𝗱:
👉Use their website behavior data, technographic data, and more before fully qualifying them for SQL.
👉Personalize your follow-ups each time. Understand their intent before following up on the content they downloaded.
👉Keep nurturing the lead on multiple touchpoints across channels.
By avoiding these common pitfalls in lead nurturing, you can significantly improve your engagement and conversion rates. Remember that successful lead nurturing is not a one-size-fits-all approach. Tailor your strategies to fit the unique needs and behaviors of your target audience. Utilize data analytics to track the effectiveness of your campaigns and adjust your tactics accordingly.
Furthermore, consider implementing marketing automation tools to streamline your nurturing processes and ensure timely follow-ups. Effective communication is key—make sure to provide valuable insights and resources to your leads at every stage of their journey.
Ready to enhance your lead nurturing strategy? Visit Fuego Systems for expert insights and resources.
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Make sure to let us know what mistakes you’ve been facing when it comes to lead nurturing, and any steps you’ve taken to rectify it!
