Omprakash Karuppanan

Founder, Fuego Systems | ABM Strategist Omprakash is the founder of Fuego Systems, a B2B ABM consultancy helping enterprise SaaS and IT services companies build pipeline through account-based marketing. He has led ABM programs for companies including Criterion HCM, ComplianceQuest, Ramco, and Credensys — driving measurable pipeline growth across US and global markets. He writes weekly on ABM execution, buying committee strategy, and the tools that make it work.

ABM

How to Build an ABM Checklist for Stalled Deals

A 9-step ABM checklist for US enterprise SaaS and IT services teams to diagnose stalled deals, multithread buying groups, and get pipeline moving again.

Omprakash KaruppananSep 29, 20269 min read

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What is Intent Data, and how can B2B companies leverage it in their Account based marketing strategy

How buyer intent data is generated, how B2B teams use it to prioritize target accounts, and where real-time intent fits in an ABM program.

Omprakash KaruppananSep 21, 20267 min read

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Account based Marketing

What is Demand Generation

Demand generation builds awareness, relevance and validation inside the buying group before an account raises its hand. How it differs from demand capture.

Omprakash KaruppananSep 21, 20264 min read

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Account based Marketing

5 Brutal GTM Mistakes Killing Your 2024 Growth

The go-to-market mistakes that quietly stall enterprise pipeline, from the wrong target accounts to single-threaded deals, and how to fix each one.

Omprakash KaruppananAug 20, 20252 min read

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Your target accounts are already buying. The question is whether you're part of the conversation.

Diagnose Your Deals