From Clicks to Conversions: A Trip dispatch Software Company

Client: WellRyde
Industry: Enterprise SAAS
Key Product:  K-12 Trip Dispatch Software

wellryde-image
Featured Casestudy

90% More Traffic. 50% More Leads. One Repeatable Growth Framework.

Summary

NuVizz, a leading dispatch management software provider headquartered in Atlanta, operates its flagship product, WellRyde (for NEMT, K-12 transport, and trip dispatch). Despite their strong solutions and established market presence, NuVizz needed to accelerate pipeline growth, improve lead quality, and increase webinar registrations for deeper engagement with prospects. Partnering with us, WellRyde achieved a 90% increase in website traffic, over 50% growth in qualified leads, and a consistent pipeline of high-quality opportunities within just three quarters.

Customer’s Pain Points

  • Low visibility into user behavior on the website, leading to suboptimal conversion paths
  • Messaging misalignment with key decision-makers across multiple verticals (NEMT, K-12, delivery, people movement)
  • Inconsistent lead quality, with fewer MQLs reaching the sales team
  • Limited webinar registrations despite having strong product value propositions

The Challenge

WellRyde needed a structured, data-driven approach to:

  • Identify and engage the right stakeholders for WellRyde.
  • Optimize website experience to convert more visitors into leads.
  • Increase webinar sign-ups to drive product education and demand.
  • Build a repeatable, scalable lead generation engine that could consistently deliver high-quality B2B opportunities.

The Solution

We executed a multi-pronged digital growth strategy for WellRyde:

  • Website Optimization & Heatmap Analysis: Implemented heat maps and behavioral analytics to understand user interactions. Redesigned the website entirely with targeted messaging, relevant illustrations, and clear conversion paths.
  • Data-Driven Messaging: Crafted industry-specific value propositions for NEMT, K-12 transport, and delivery management, based on user behavior insights and market research.
  • Content & UI Revamp: Updated website copy and layouts to align with buyer pain points and improve user experience.
  • PPC & Retargeting Campaigns: Built a consistent pipeline of leads through targeted ad campaigns while personalizing outreach across multiple touchpoints and devices.
  • Webinar Promotion Strategy: Created tailored campaigns to increase registrations, supported by optimized landing pages and segmented email workflows.

 

Result

  • Website traffic increased by 90% within the first three quarters
  • Qualified leads grew by over 50%, with more MQLs handed to sales
  • Webinar registrations increased significantly, driving product adoption and awareness
  • Higher engagement from existing clients, with returning visitors contributing to an increase in site interactions
  • Established a scalable, data-backed digital playbook for ongoing demand generation

More Casestudies

Ramco-home-image-uai-516x921

Ramco-HR & Payroll Software Company

Ramco Systems, a global enterprise software company, partnered with Fuego to scale marketing qualified leads for their Payroll and HR modules.

Learn More
Wellryde-home-image-uai-516x922

Farmerline-An Agritech Startup

Farmerline is an Agri Startup based out of Ghana. They had a powerful product, "Mergdata" built for large-scale agricultural programs. But they faced three key roadblocks:

Learn More
Cyber security company

Seconize-A cybersecurity Startup

Seconize, a cybersecurity startup offering risk-based vulnerability and compliance management, needed to break through a noisy market. 

Learn More

Let’s ACTIVATE Your Tier-1 Pipeline This Quarter. Book a 20-minute strategy session.

We’ll audit 3 of your customer wins and show you exactly how to turn them into CXO pipeline using ACTIVATE™.