Lead Generation for a Cybersecurity Startup in India

Client: Seconize
Industry: Cybersecurity Startup
Key Product: Cybersecurity Services 

Seconize
Featured Casestudy

Seconize turned cold audiences to active pipeline in 45 days

Summary

Seconize, a cybersecurity startup offering risk-based vulnerability and compliance management, needed to break through a noisy market. With a vision to scale outside India, they partnered with Fuego to drive qualified enterprise demand.
In just 45 days, they transitioned from fragmented campaigns to a focused pipeline engine, increasing MQLs by 250% and enabling sales to engage decision-makers with enhanced intelligence and timing.

Challenge

Despite running digital campaigns, attending events, and producing content, Seconize struggled to convert interest into an actionable pipeline.

  • Outbound had no traction
  • Sales had limited visibility into which leads were warm
  • No unified system to align marketing efforts with sales priorities
  • No omnichannel or account-focused orchestration

Their growth was constrained not by a lack of activity but by a lack of direction.

Solution

Fuego brought structure and scale with a zero-waste ABM framework.

  • Redesigned the website with sharper messaging and better CTAs
  • Mapped 100+ target accounts based on the right buyer signals
  • Created ABM email sequences and remarketing plays to re-engage dormant contacts
  • Built a custom reporting dashboard so sales could act on warm accounts fast
  • Delivered conversion-focused landing pages and workflows to turn awareness into meetings

Fuego helped create a system where every touchpoint worked together & not in silos.

The team could see which accounts were progressing in the pipeline.


Result:

  • 250% increase in MQLs in under 2 quarters
  • Warm leads converted into sales meetings within 45 days
  • Full-funnel visibility for sales and marketing teams
  • Expansion into new markets beyond India
seconize

“Fuego helped us move from disconnected campaigns to a high-conversion strategy. Their focus on engagement and pipeline quality made all the difference.”

LK-SEconize
Lakshmipathy RK
VP–Growth, Seconize

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