An Agri tech Company's Growth Story

Client: Farmerline
Industry: AgTech | Non-Profit | Social Impact
Key Product: Mergdata – Last-mile engagement platform for sustainable agriculture

Agriculture technology-1
TRANSACTIONS

A better way to send money

Summary

Farmerline had a powerful product, "Mergdata" built for large-scale agricultural programs. But they faced three key roadblocks:

  • Low awareness among institutional buyers who could benefit most from their technology
  • Fragmented outreach efforts with no structured playbook for engaging high-value accounts
  • Limited internal resources, making it hard to scale their GTM efforts across different sectors and geographies

Challenge

How do you build a high-intent sales pipeline with government bodies, NGOs, and enterprise buyers from scratch, and without paid media or a large SDR team?

Farmerline needed to:

  • Create strategic awareness around Mergdata among institutional buyers

  • Engage multi-stakeholder buying committees with targeted messaging

  • Build an internal GTM rhythm that could be executed by a lean team

Solution
We deployed a focused multi-channel ABM program tailored to Farmerline’s mission-driven buyer segments.

Key moves included:

  • ICP Definition & Segmentation: Mapped high-impact account clusters across NGOs, government programs, and enterprise sustainability teams.
  • Narrative Development: Crafted sector-specific messaging and founder-led positioning that spoke to policy goals, data transparency, and traceability.
  • Multi-Threaded Engagement: Reached out to key decision-makers across email, LinkedIn, and thought-leadership touchpoints — building influence across the buying committee.
Result:
  • Built a qualified pipeline of 20+ enterprise accounts in under 90 days
  • Increased organic traffic and engagement around Mergdata with no ad spend
  • Enabled deeper conversations with multi-stakeholder buyers across sectors
  • Delivered a repeatable ABM framework that Farmerline could run independently going forward

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