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Increase in
Qualified traffic to microsite
Target accounts engaged
Sales conversations
generated
WellRyde had a strong product and an established presence in a complex market—but traffic alone wasn’t translating into enough qualified demand.
The team needed to understand what prospects were actually doing on the website, what was stopping them from converting, and how to create a more relevant experience for K-12 transportation, NEMT, delivery and people-movement buyers.
WellRyde knew visitors were arriving. But there wasn’t enough visibility into where they engaged, where they dropped off and what prevented conversion.
NEMT, K-12 transportation, delivery and people movement have very different operational challenges.
A generic product story wasn’t going to resonate equally with every buyer.
Paid campaigns, website content, webinars and email each generated activity on their own.
The bigger opportunity was connecting them into one continuous buyer journey.
Instead of asking “how do we generate more traffic?” we asked “what happens after the click?” That changed the entire approach.
The objective was never more traffic.
WellRyde sells into fleets where the operations lead, the finance owner and the compliance stakeholder all weigh in, and each market—NEMT, K-12, delivery—runs on different priorities. The digital journey had to earn attention from all of them, inside the accounts that mattered.
Used heatmaps and behavioral analytics to uncover how visitors actually interacted with the site.
Rebuilt website messaging around specific industries, buyer problems and use cases.
Created clearer journeys, stronger CTAs and conversion paths aligned to visitor intent.
“Right segment, right message, right next step.”
Connected PPC, retargeting, email and webinar campaigns to bring prospects back into the journey.
Used behavioral data and campaign performance to keep improving messaging and conversion paths.
Page paths, scroll depth, drop-off points, repeat visits
Messaging adapts to the use case: NEMT, K-12, delivery, people movement
Relevant content creates engagement, retargeting brings the visitor back
Webinar or CTA creates the next action, qualified lead enters the sales journey
Traffic without behavioral insight
Generic product-led messaging
Unclear conversion paths
Paid, email and webinars running separately
Visits that didn’t become demand
Behavioral insight on every visit
Industry-specific value propositions
Journeys built around buyer intent
Connected paid, email and webinar touchpoints
50%+ more qualified leads
Increase in website traffic, supporting evidence rather than the outcome
Growth in qualified leads passed to sales
Engagement period across the programme
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