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Increase in qualified
enterprise engagement
To create the
initial momentum
Target accounts mapped
and activated
Warm leads converted
into sales conversations
Seconize had attention. What it needed was a way to turn that attention into meaningful conversations with the right enterprise accounts.
Seconize was expanding its reach beyond India and needed a more focused way to engage enterprise buyers. The challenge wasn’t a lack of marketing activity. It was knowing which accounts were showing meaningful buying interest — and giving sales enough context to act on it.
Marketing was generating leads and engagement. Sales was running outbound. But the two teams didn’t have a shared view of which accounts were warming up, why they were warming up, or when an account was ready for a sales conversation.
Engagement existed, but there was no reliable way to identify which accounts were showing meaningful buying signals.
Sales activity wasn’t consistently prioritized around accounts showing the strongest combination of fit and engagement.
Marketing and sales were looking at different signals, making it difficult to create a consistent path from engagement to conversation.
Fuego focused the demand generation motion around the accounts most worth pursuing, then connected account engagement signals with marketing and sales action.
The goal was simple: identify meaningful buying behavior earlier and turn it into better-timed enterprise conversations.
The objective was no longer simply to generate another lead.
It was to identify an engaged account sales had a reason to start a conversation with.
We aligned the messaging around the problems enterprise buyers were actually trying to solve, rather than leading with product features.
We mapped and activated 100+ target accounts so marketing and sales were working against the same account universe.
Instead of treating existing audiences as cold leads, we identified and re-engaged accounts that had already shown signs of interest.
We connected account engagement signals so the team could distinguish passive attention from behavior that indicated genuine interest.
We defined the point at which account fit and engagement were strong enough to justify a sales conversation. Qualified engagement was based on account fit and meaningful engagement behavior — not simply a form fill.
Which accounts are engaging across email, website, content and remarketing
What they engaged with, how often, and when they start turning warm
Defined by account fit and engagement behavior, not by a form fill
Sales acts at the right moment, with context on what the account already saw
Activity without enough context
Marketing and sales were generating activity, but lacked a shared view of which accounts were actually warming up.
Cold and warm looked too similar
There was no consistent way to separate passive engagement from meaningful buying behavior.
Lead volume over account intent
The focus was too often on individual leads rather than the account-level signals behind them.
No shared view of the funnel
Leads sales had no reason to trust
100+ target accounts mapped and activated
Marketing and sales were aligned around a defined account universe.
Clearer account-level buying signals
The team could distinguish cold audiences from accounts showing meaningful engagement.
More relevant enterprise conversations
Warm accounts could be identified and moved toward sales conversations with greater context and timing.
One funnel view for marketing and sales
45% more qualified enterprise engagement
Increase in Qualified Enterprise Engagement
Within the first 45 days, the program generated a 45% increase in qualified engagement from the target audience.
To create the initial momentum
From fragmented campaign activity
Target Accounts Activated
More than 100 target accounts were mapped and activated as part of the ABM motion.
Warm leads converted into sales conversations within the 45-day period.
Handed over at the moment of interest
Let’s find where engagement stops turning into conversations.
