The execution model behind every Fuego ABM motion — three phases, eight moves — built to diagnose the stall and get $50K+ ACV deals moving again. Not louder. Precise.
$50M–$500M B2B SaaS & US IT services · $50K–$250K ACV · 3–9 month cycles · 5–9 stakeholder committees
Root-cause why the deal stalled.
Rank accounts by intent, not tier.
One committee-ready narrative.
Map committee, wire the CRM.
Pressure-test with sales first.
Time + signal plays in parallel.
Coverage and movement, not opens.
Weekly: kill, expand, repeat.
AI does the repeatable work — research, scoring, drafting at scale. Your team owns the judgment: which account to fight for, which champion to protect. AI gives you 40 accounts to reactivate; it doesn’t tell you which three will close.
The full framework in one PDF — the five stall types, all eight moves, and the 90-day outcomes.
