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ABM Pilot Execution for Enterprise B2B

Launch an ABM program, activate your highest-value accounts, and prove pipeline impact in 90 days.

Fuego helps B2B revenue teams turn ABM strategy into execution by activating target accounts, engaging buying committees, orchestrating marketing and sales, and measuring account-level progression.

Trusted by teams at ComplianceQuest · Credensys · Criterionhcm · Farmerline · More

DURATION
90 Days
ACCOUNTS
25 - 100 Target Accounts
TEAM
Sales + Marketing + RevOps
DELIVERABLES
Execution + Pipeline + Playbooks
PLATFORMS
HubSpot · Salesforce · 6sense · LinkedIn
GOAL
Pipeline Impact
WHY MOST ABM PILOTS FAIL

Too many accounts. Too much tech.

Not enough sales ownership.

Too Many Accounts

Pilot scope becomes too broad to drive meaningful engagement.

Too Much Technology

Tools are implemented before a repeatable process exists.

No Sales Ownership

Sales isn't involved early, so nothing gets championed.

No Operating Rhythm

No cadence, reviews, or feedback loop to drive momentum.

OUR 90-DAY PILOT ROADMAP

A proven path from kickoff to pipeline impact.

01
Diagnose

Review pipeline, CRM, and current ABM maturity.

02
Select Accounts

Identify and prioritize the right accounts with revenue potential.

03
Map Committees

Map stakeholders, influence, and buying journey within accounts.

04
Build Messaging

Create stakeholder-specific messaging and content framework.

05
Launch Plays

Execute multi-channel plays across email, LinkedIn, ads, and direct outreach.

06
Sales Activation

Warm introductions, meetings, and engagement with buying committees.

07
Pipeline Review

Measure engagement, influence, pipeline created, and opportunities.

08
Scale Plan

Refine, document, and scale to additional accounts.

WHAT'S INCLUDED IN THE PILOT

Everything your team needs to execute and win.

Account Research

Deep account and stakeholder intelligence using first & third-party data.

Buying Committee Maps

Visual maps of stakeholders, influence, roles, and buying journey stages.

Personalized Messaging

Stakeholder-specific messaging and content frameworks.

Multi-Channel Engagement

Email, LinkedIn, ads, direct mail, and account-based outreach.

Sales Plays & Enablement

Talk tracks, outreach sequences, and battlecards for sales.

Executive Outreach

Targeted outreach to engage executives and unlock meetings.

CRM & Automation Setup

HubSpot/Salesforce setup, workflows, sequences, and reporting.

Dashboards & Reporting

Real-time dashboards that track engagement, influence, and pipeline.

Weekly Operating Rhythm

Weekly reviews, sales syncs, and optimization sprints.

Pilot Performance Review

Final pilot review with insights, learnings, and scale recommendations.

OUR WEEKLY OPERATING RHYTHM

A cadence that keeps the pilot moving.

Mon
Pipeline Review

Review account engagement and pipeline movement.

Tue
Sales Sync

Align on priorities, introductions, and next actions.

Wed
Campaign Launch

Launch new plays and personalized outreach.

Thu
Optimize & Iterate

Analyze results and optimize messaging and channels.

Fri
Executive Dashboard

Share weekly insights and wins with leadership.

THE FUEGO ABM TOOLKIT

Go from ABM strategy to execution.

ABM does not fail for lack of strategy. It fails when strategy never turns into repeatable execution. These are the five frameworks we run inside client pilots — packaged so you can use them with your own team.

01 · DIAGNOSE

ABM Diagnosis

Find what is actually broken in your ABM program before you spend more on budget, tech, or headcount.

02 · AUDIT

ABM Audit

Score your current strategy, execution, technology, and measurement against what enterprise ABM actually requires.

03 · PLAN

90-Day ABM Execution Plan

Structure a full program from account selection through execution and pipeline measurement in 90 days.

04 · ACTIVATE

ABM Activation

Turn intent signals, account data, and content into coordinated plays your sales team will actually run.

05 · EXECUTE

ABM Playbook

The frameworks, decisions, and execution steps behind an ABM program that holds up past quarter one.

Built from 10+ years of B2B and enterprise ABM execution. Same frameworks, same sequence we run in a 90-day pilot.

Ready to Launch Your Enterprise ABM Pilot?

Let’s design a focused 90-day pilot built around your best accounts.

No obligation · 30 min discovery call